I have had the privilege to support The Estée Lauder Companies’ Breast Cancer Campaign in Poland for nearly 10 years. It is one of my personal ‘pro bono’ causes I have chosen to endorse. The Campaign unites and inspires people globally in its mission to create a breast cancer-free world.
I am proud to have brought on board quite a few friends and clients, in the effort to stand together for this great cause. These include Lourse Warszawa patisserie in Raffles Europejski Warsaw, joining the campaign in 2019 for its second consecutive year, Qchnia Artystyczna in Zamek Ujazdowski, supporting the campaign 3 years running and Jet Story, being on board (literally) for 3 years.
Lourse and Qchnia have both created a special Pink Dessert to include in their October menu, with a commitment to donate proceeds from the sale of the dessert to medical research dedicated to find cure for breast cancer. Meanwhile, Jet Story crew has pledged to wear pink ribbons pinned to their uniforms, in the gesture of support and to create awareness about the Campaign.
Being part of this project for so many years gives me a sense of purpose and a feeling that we can all create a ripple that can change the world we live in.