Louis Vuitton Warsaw Store Opening
Louis Vuitton was launching in Poland as a long-awaited luxury brand, associated with savoir-faire, art and culture. The opening of the first store in Warsaw required months of solid preparation. It was a very complex project, and a wonderful learning curve. With the support of many teams dedicated to individual areas, we were responsible for all media and public relations activities, including organizing press conference and press lunch, negotiating exclusive interviews and editorials, and coordinating the evening cocktail for clients, celebrities and members of the press. As a result of our work, we secured top quality coverage in qualitative media (Forbes, Rzeczpospolita, Elle, Twój Styl, Pani, Monitor Magazine, Grazia, to name a few), as well as multiple digital mentions in online and social media.
Due to a wonderful team effort, Louis Vuitton arrived to Poland in style and set a new standard on the market, true to its pioneering spirit.
photos: Louis Vuitton