Louis Vuitton art commission
Louis Vuitton launched in Poland in 2013 as a long-awaited luxury brand, associated with savoir-faire, art and culture. The Maison’s long-term ‘love affair’ with art since its very conception had been reflected in collaborations with the world’s most renowned contemporary artists, like Takashi Murakami, Richard Prince, Stephen Sprouse, and Yayoi Kusama. Such collaborations took a variety of forms, including site-specific installations in Louis Vuitton stores and windows.
To celebrate the opening of its first Polish store, Louis Vuitton commissioned a young artist Wojciech Puś to conceive a unique art project in the store window. Entitled “Paparazzi”, the installation symbolized a ubiquitous desire to be in the center of attention, interacting with passers-by and creating an impression of being photographed on a red carpet.
I was thrilled to be part of the team that secured the commission with Leto Gallery representing the artist. Given free reign to create, Wojciech Puś produced a striking piece which initiated a dialog with the spectators. The immersive installation was later donated to the Museum of Modern Art in Warsaw. This art project set a new standard on the market, true to the brand’s pioneering spirit.
photos & credits: Louis Vuitton