Following in the footsteps of the likes of Nas and Erykah Badu, the Artist known as O.S.T.R. was chosen to be Hennessy’s first Polish Ambassador. I had the pleasure to coordinate the entire campaign, including communications and creative strategy, to help raise awareness of the brand in the market and tell the story of ‘Never stop. Never settle’ that would be relevant to the local audience.

It turned out to be the most vibrant artistic collaboration for Hennessy in Poland, a truly immersive experience comprising a nationwide tour bringing together Hennessy fans and exposing them to brand values. With outstanding digital results in terms of reach and engagement and superb press coverage It was truly a breakthrough campaign that paved the way for others to follow suit.